This is one of the best promotions I have ever heard of. Per the Seattle Times:
Knowing the pull of the NCAA tournament for workers who would like to stay home and see it on TV, the Oregon Urology Institute has set aside 24 appointments for March 19 and 26 for men scheduling vasectomies. KSCR, a sports-radio station advertising the promotion, is throwing in a "recovery kit" — a bag of frozen peas, sports magazines and free pizza delivery.
A bag of frozen peas! Hell, yeah! That’s even better than pizza.
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