I’ve seen it a number of times.
It just has a lady in a pants suit sitting on a table next to a very
tall stack of paper. Her spiel,
which I am paraphrasing, goes something like this.
"Have you asked your doctor about Five Hour Energy? We did, and the results were
AMAZING! Fully 73% of doctors
surveyed said that they would recommend a low calorie energy supplement to
their patients who use energy supplements. 73%!"
There’s a bit more, but that’s the crux of this ad spot.
Gah, I can’t stand overt stupid in our society, and I hate it when advertisers
just assume the viewers have the intellect of a persimmon. I don’t suppose I need to point
out to you, alert reader, about how inane this ad is. The only thing that this “study” found out is that 73%
(which actually isn’t that much to brag about) would prefer their patients, if they absolutely feel they must use an energy supplement, use
a low calorie one rather than a fattening one. Nothing about recommending an energy supplement in the first
place, nothing at all about Five Hour Energy specifically…. When I asked my doctor once about one
of those supplements for joint discomfort that has glucosamine and condrotin in
it, he said something like, “Well, it can’t hurt you.” That’s what doctors really think of
dietary supplements for any reason.
I just find it fantastic, given how much money is involved in buying
time on national TV for commercials, that this ad company expects a lot of
potential customers to be convinced by this argument. But perhaps, people really are swayed by someone who spouts
a bunch of statistics that may sound impressive but are really out to
manipulate the viewer. Sort of
like our current politicians.
Here’s someone else that finds Five Hour Energy ads to be stupid and
potentially deceptive.
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