O.K., I am going to start out by giving NBC a few props here at the beginning. They do have some extensive, live coverage available on line. That's really nice. Plus, during the day (when most people are at work, of course), they have three or four channels going of live sports, including ones we don't see a lot (e.g., archery, team handball, water polo) and they don't exclusively focus on Americans. So, hats off to NBC for those developments. Those are good things. Thanks.
But your prime time coverage is still that same crap that you always do. You want to watch the Olympics? Then you are going to do it on our terms. It's like they think they are showing the Outer Limits. "We control the horizontal. We control the vertical. We control all that you see and hear...." They seem to believe that they Olympics must be presented as a reality show. It's just all a bunch of raw material that they can slice, dice, omit, re-order, etc., however they feel like it. They are going to show you all Americans, all the time, except for some events which they obviously can't do that, like diving. But even then, they have already decided which countries they are going to show and not show. They never, ever show all the competitors in diving. They recently received a bunch of criticism for not showing a very dramatic moment involving Russian gymnasts. They wanted to keep the audience in suspense about whether or not viewers would keep watching, which would keep them watching.
I see the same criticisms, over and over, every single Olympics that NBC broadcasts. Yet then never change. Hey, NBC! Pay attention, dammit! The Olympics are not some reality show that is open to your own interpretation. It contains its own dynamics and drama without you trying to insert your own manufactured drama. You should not be screwing around with the content just because you think you can "maximize eyeballs" on TV sets. And I have news for you. A lot of people I know have to go to be before 11 p.m. (that would be 10 p.m. for me) as they have to go to work in the morning. Would you PLEASE get over yourself! You are not the show here! They Olympics are!