Tuesday, September 18, 2012

Has anyone seen this TV ad for Five Hour Energy?

I’ve seen it a number of times.  It just has a lady in a pants suit sitting on a table next to a very tall stack of paper.  Her spiel, which I am paraphrasing, goes something like this.

"Have you asked your doctor about Five Hour Energy?  We did, and the results were AMAZING!  Fully 73% of doctors surveyed said that they would recommend a low calorie energy supplement to their patients who use energy supplements.  73%!"

There’s a bit more, but that’s the crux of this ad spot.

Gah, I can’t stand overt stupid in our society, and I hate it when advertisers just assume the viewers have the intellect of a persimmon.   I don’t suppose I need to point out to you, alert reader, about how inane this ad is.  The only thing that this “study” found out is that 73% (which actually isn’t that much to brag about) would prefer their patients, if they absolutely feel they must use an energy supplement, use a low calorie one rather than a fattening one.  Nothing about recommending an energy supplement in the first place, nothing at all about Five Hour Energy specifically….  When I asked my doctor once about one of those supplements for joint discomfort that has glucosamine and condrotin in it, he said something like, “Well, it can’t hurt you.”  That’s what doctors really think of dietary supplements for any reason.

I just find it fantastic, given how much money is involved in buying time on national TV for commercials, that this ad company expects a lot of potential customers to be convinced by this argument.  But perhaps, people really are swayed by someone who spouts a bunch of statistics that may sound impressive but are really out to manipulate the viewer.  Sort of like our current politicians.

Here’s someone else that finds Five Hour Energy ads to be stupid and potentially deceptive.

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